How to Advertise Your Virtual Notary Services to Construction Companies
Being a notary public, you feel the need of providing your clients with swift and trustful notary services. The fast rhythm of the contemporary business world has left out the construction companies, who are also looking to speed up their tasks and execute them quickly. A perfect way to target this market and get even more clients is by offering them virtual notary services. Let’s see how you can reach out to the construction companies to advertise your virtual notary services:
Identify the Need
The primary step in promoting your virtual notary services to construction companies is to understand the need for your services. Investigate your local construction market to know the kinds of documents and agreements that they regularly need notarized, and then mention these services in your promotion literature. Emphasize virtual notarization as a major factor that they can no longer afford to be without, such as speedier transactions, lower expenses, and higher-level security.
Use Social Media
Social media is an important instrument for attracting new customers. Your notary business should have social media accounts where you can publish your service updates on a regular basis. Share examples of industry news and articles, and share your excellence in virtual notarization. Besides, you can use hashtags like #constructionnotary or #virtualnotaryservices to directly reach out to construction companies. In addition, your website needs to have a Google My Business Page and some SEO rich material.
Attend Construction Industry Events
Going to construction industry events such as conferences, trade shows, and networking sessions is an excellent method to meet with potential clients. Make sure to prepare marketing materials such as brochures and business cards that will introduce your virtual notary services. Remember to chat with most of the people at the event and then get back to them.}
Offer Special Promotions
Introducing fantastic bargains could be the perfect way to get more people involved in your business. Perhaps you can consider giving a discount or some other benefit to those construction companies who are going to use your virtual notary services for the first time. You should emphasize your service’s advantages and application to the construction industry, discussing how it is time and cost-effective.
Build Relationships
One of the most important things to be done for creating a profitable notary business is to find the ways of engaging and attracting builders. Make sure to give them a call and sort out possible problems whenever you finish notarizing documents for them and also ask for their thoughts. Keeping up with the same communication strategy will allow you to introduce them to new services or promotions easily.
Construction companies often need to notarize a variety of documents, including:
- Contracts: Construction companies commonly make legal agreements with customers, suppliers, and subcontractors. These contracts often need to be notarized so that all the parties involved can be sure of the terms of the contract.
- Building permits: The construction company cannot start a new project until they have the necessary building permits. These permits can be notarized and may require the individual’s or company’s signature as proof of identity.
- Liens: It is possible for construction companies to file liens against a property as a security for payment for the services provided. It is common for notarization to be included in these liens to make them legally binding.
- Certificates of Insurance: Numerous construction contracts stipulate that the construction company should provide proof of their insurance coverage. These certificates of insurance might require notarization as a measure of their authenticity.
- Change orders: Change orders are usually made to the original contract of construction and reflect work scope, timeline, or budget changes. These change orders may also be notarized in order to facilitate the process of documenting the changes.
Being involved in the notary profession, it is of considerable importance that notaries familiarize themselves with the various kinds of documents that are to be notarized by construction companies. Such a measure will help notaries serve their clients better and meet their legal support needs effectively.
Concluding Construction
In summary, marketing the virtual notary services of your construction customers can be a profitable way to grow your client base. Apart from addressing the demand, employing the services of social media, attending the industry events, offering special promotions, and building relationships, are some of the strategies that can be used to market your services in this emerging market . The goal is to find a market pool that is in a nascent stage and target them; establish your market position among them and sell services. Providers of virtual notarial services enable construction companies to have their documents notarized immediately and also to accomplish the process at a lower cost.
